Growth & Performance · Lodybert

Lodybert

IDR 30.7M attributed revenue from 163 attributed purchases at 4.06× blended ROAS

Peran

Performance Marketing Strategist

Periode

December 2023 to January 2024

Fokus

Meta Ads, CPAS

ObjectiveBuild a clearer paid acquisition system.

ScopeMeta Ads, CPAS

RolePerformance Marketing Strategist

OutcomeIDR 30.7M attributed revenue

IndustriFashion and apparel e-commerce

Model bisnisDirect-to-consumer marketplace

Tipe campaignE-commerce sales and CPAS

Ringkasan

When TikTok Shop was blocked in Indonesia, the priority was keeping the business selling. I helped shift the acquisition engine to Shopee with a CPAS-led approach.

Tantangan

TikTok Shop was no longer available in Indonesia, so Lodybert needed a practical route to keep selling through Shopee without losing the momentum built on social.

Peran saya

Saya memimpin pekerjaan di area Meta Ads, CPAS, dari strategi sampai pengukuran.

Pendekatan

Memahami masalah

Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. TikTok Shop was no longer available in Indonesia, so Lodybert needed a practical route to keep selling through Shopee without losing the momentum built on social.

Menentukan arah

I moved the acquisition focus to Shopee CPAS, using paid media to bring qualified demand into the marketplace and align campaign decisions with product sales.

Eksekusi dan koordinasi

Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Meta Ads, CPAS, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.

Mengukur dan memperbaiki

Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.

Hasil yang bisa dilihat.

The campaign recorded IDR 30.7M in attributed revenue from 163 purchases, with a 4.06× blended ROAS. It also generated IDR 354M in add-to-cart value, giving the team a clearer view of product interest beyond completed purchases.

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