Papercorn
IDR 7.85B recorded sales with IDR 1.45B peak monthly sales
Ringkasan
Papercorn brought marketplace growth, paid media, and seasonal planning into one commercial system. I used product demand and revenue to guide campaign decisions and budget moves.
Tantangan
Papercorn had strong seasonal demand, but each campaign window required fast decisions about which products and audiences deserved more budget.
Peran saya
Saya memimpin pekerjaan di area Meta Ads, CPAS, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Papercorn had strong seasonal demand, but each campaign window required fast decisions about which products and audiences deserved more budget.
Menentukan arah
I read Shopee performance data, then combined CPAS with prospecting and retargeting. Budget followed the products with the clearest sales signal across Christmas, Chinese New Year, and Lebaran campaigns.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Meta Ads, CPAS, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The work connected audience strategy, channel allocation, creative testing, and performance measurement across the customer journey. It contributed to IDR 7.85B in recorded omnichannel sales, with monthly sales reaching IDR 1.45B.
Bukti hasil:
- IDR 7.85B recorded omnichannel sales
- IDR 1.45B peak monthly sales
