Boxiepack
A packaging website that helps shoppers choose the right product before buying on Shopee or WhatsApp
Ringkasan
Boxiepack's live website acts as a conversion layer between demand and the marketplace. It explains the product before asking visitors to buy.
Tantangan
Boxiepack had to sell a physical product with many variations, sizes, and seasonal use cases. Visitors needed enough product context to choose the right box, then move cleanly to Shopee or WhatsApp.
Peran saya
Saya memimpin pekerjaan di area Product content, UX, development, SEO/SEM, tracking, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Boxiepack had to sell a physical product with many variations, sizes, and seasonal use cases. Visitors needed enough product context to choose the right box, then move cleanly to Shopee or WhatsApp.
Menentukan arah
I built the experience around product discovery, dimensions, use cases, social proof, seasonal collections, and channel-specific CTAs. The implementation includes a structured product catalog, featured products, collections, Shopee and WhatsApp routes, reusable content sections, and marketing event tracking for product clicks and catalog actions. The structure supports both organic discovery and paid traffic while keeping the final purchase action close to the decision.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Product content, UX, development, SEO/SEM, tracking, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The experience combines product education, seasonal discovery, customer proof, dimensions, a structured catalog, and direct Shopee or WhatsApp actions. The live site reports 100rb+ boxes sold and a 4.9 Shopee rating as commercial proof points.
Bukti hasil:
- Product-led landing experience with catalog, collections, and campaign-ready sections
- Shopee and WhatsApp purchase paths connected to product and contact actions
- Marketing event tracking implemented for product clicks and catalog interactions
- Performance implementation scoring above 90 on key audits
