Canooo
A responsive brand website that makes the offer easier to understand across every screen
Ringkasan
Canooo was approached as a conversion foundation, not only a visual refresh.
Tantangan
Canooo needed a clear digital layer for explaining its offer and building enough confidence for visitors to take the next step across mobile and desktop.
Peran saya
Saya memimpin pekerjaan di area UX, design system, development, SEO/SEM, tracking, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Canooo needed a clear digital layer for explaining its offer and building enough confidence for visitors to take the next step across mobile and desktop.
Menentukan arah
I developed a modular, responsive page system around message clarity, proof, and focused conversion points. The structure keeps the brand experience consistent while giving future campaigns and content a stronger destination.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui UX, design system, development, SEO/SEM, tracking, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The modular system makes the offer easier to understand, keeps the experience consistent across devices, and gives future SEO, SEM, and campaign traffic a more useful destination.
Bukti hasil:
- Responsive CRO-ready brand experience
- SEO/SEM and tracking system implemented end to end
- Performance implementation scoring above 90 on key audits
