Detexi
Building and scaling an on-demand healthcare testing platform during urgent COVID demand
Ringkasan
After launch, Detexi reached more than 5,000 users, generated over IDR 500M in GMV within four months, and grew monthly user acquisition by 70%. The team grew from 3 to 12 people.
Tantangan
People needed testing quickly, but speed could not come at the expense of trust. The customer journey also had to match what our homecare team could actually deliver.
Peran saya
Saya memimpin pekerjaan di area Product, technology, operations, growth, partnerships, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. People needed testing quickly, but speed could not come at the expense of trust. The customer journey also had to match what our homecare team could actually deliver.
Menentukan arah
I turned customer, operational, and business needs into product requirements, user journeys, priorities, and delivery plans. I coordinated Product, Technology, Operations, Growth, and Partnerships as the team grew from 3 to 12 people.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Product, technology, operations, growth, partnerships, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
Working under pressure made disciplined prioritization even more important. We had to learn quickly from operations without making promises the service could not keep.
Bukti hasil:
- 5,000+ users reached after launch
- IDR 500M+ GMV generated within four months
- +70% monthly user-acquisition growth
