Jhonwin
Turning an early-stage campaign into a clearer growth playbook
Ringkasan
Jhonwin's TikTok Ads work tested two different jobs for the channel. Product Sales campaigns measured direct marketplace response, while Initiated Checkout captured people willing to take a meaningful step toward buying.
Tantangan
Jhonwin was still finding its strongest product, audience, and creative combinations on TikTok. The first job was to turn an uncertain campaign into usable evidence for the next round.
Peran saya
Saya memimpin pekerjaan di area TikTok Ads, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Jhonwin was still finding its strongest product, audience, and creative combinations on TikTok. The first job was to turn an uncertain campaign into usable evidence for the next round.
Menentukan arah
I ran Product Sales campaigns alongside an Initiated Checkout campaign, then compared the signals together. This made it easier to separate immediate sales from product interest, checkout intent, and audience patterns worth developing.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui TikTok Ads, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The campaign recorded 202 initiated checkouts, with the strongest sales campaign reaching 1.99 ROAS. The bigger value was the learning curve: we could see which products, messages, and audience signals deserved another iteration instead of treating an early result as the final answer.
Bukti hasil:
- 202 initiated checkouts
- ROAS 1.99 in the strongest sales campaign
- A clearer product, audience, and creative testing framework
