Kasbro
A clearer bookkeeping website that helps business owners understand the offer and take action
Ringkasan
Kasbro's website was built around the questions a business owner needs answered before trying a bookkeeping service.
Tantangan
Kasbro needed to make a practical financial product understandable before asking a business owner to start a conversation. The website had to reduce explanation friction and make the next step obvious.
Peran saya
Saya memimpin pekerjaan di area Strategy, UX, development, SEO/SEM, tracking, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Kasbro needed to make a practical financial product understandable before asking a business owner to start a conversation. The website had to reduce explanation friction and make the next step obvious.
Menentukan arah
I turned the offer into a tighter message hierarchy, responsive page system, and enquiry path focused on clarity first. The implementation includes WhatsApp-first onboarding, invoice and receipt OCR messaging, pricing and demo paths, a blog content system, and event storage for analytics and conversion review. The work treats the website as a conversion layer for acquisition, not as a generic company profile.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Strategy, UX, development, SEO/SEM, tracking, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The product story connects WhatsApp transaction capture, receipt and invoice OCR, dashboards, reports, pricing, and a clear demo path. The site also includes a blog system and analytics events so acquisition and content can be reviewed together.
Bukti hasil:
- Offer-led information architecture and CRO journey
- WhatsApp bookkeeping, invoice OCR, dashboard, and business report use cases explained in the core experience
- Pricing, demo, blog, and analytics configuration built into the delivery
- Responsive performance implementation scoring above 90 on key audits
