Klinikgo
Leading a healthcare pivot into direct healthcare services
Ringkasan
During the pivot, the team grew from 3 to 60 people, monthly revenue increased from IDR 90M to IDR 1B in 3 to 4 months, and the company secured USD 200K in pre-seed funding.
Tantangan
When COVID changed the healthcare market, our original clinic-financing direction was no longer the right place to focus. I led our shift into testing and direct healthcare services, taking homecare services, an independent clinic, and several testing points from idea to rollout.
Peran saya
Saya memimpin pekerjaan di area Product, technology, operations, marketing, partnerships, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. When COVID changed the healthcare market, our original clinic-financing direction was no longer the right place to focus. I led our shift into testing and direct healthcare services, taking homecare services, an independent clinic, and several testing points from idea to rollout.
Menentukan arah
I brought Product, Technology, Operations, Marketing, and Partnerships into one delivery effort. My role covered product direction, service design, team building, rollout planning, and the day-to-day decisions needed to keep the business moving.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Product, technology, operations, marketing, partnerships, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
A real pivot changes more than the roadmap. We had to rebuild priorities, workflows, team responsibilities, and the promise we made to customers.
Bukti hasil:
- Team grew from 3 to 60 members
- Monthly revenue grew from IDR 90M to IDR 1B in 3 to 4 months
- USD 200K pre-seed funding secured
