LGS
IDR 100M+ in sales with up to 22.55× ROAS
Ringkasan
For LGS, TikTok Ads was used as a sales channel, not only an awareness layer. I compared product and audience signals across three campaigns during March 2024.
Tantangan
LGS needed to understand which products, audiences, and creative angles could turn TikTok traffic into marketplace sales at scale.
Peran saya
Saya memimpin pekerjaan di area TikTok Ads, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. LGS needed to understand which products, audiences, and creative angles could turn TikTok traffic into marketplace sales at scale.
Menentukan arah
I structured three product-sales campaigns around different audience and creative hypotheses, then read CTR, CPC, ROAS, and product-level sales together to identify the strongest combinations.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui TikTok Ads, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The strongest campaign reached 22.55× ROAS, while the wider account generated more than IDR 100M in sales from IDR 7.06M in advertising spend. The learnings pointed to the role of offer framing, interactive creative, and product selection in driving marketplace demand.
Bukti hasil:
- IDR 100M+ in sales
- IDR 7.06M advertising spend
- Up to 22.55× ROAS in the strongest campaign
