Melco Giftery
Turning Meta Ads into IDR 251M+ revenue across corporate gifting and seasonal hampers
Ringkasan
Melco serves two markets with different buying journeys. Corporate buyers need quotations, customization, and procurement support, while seasonal consumers respond to product presentation, pricing, and urgency.
Tantangan
Melco needed more than inexpensive WhatsApp conversations. The campaign had to attract corporate buyers with real purchasing intent while also capturing short seasonal windows such as Christmas and Ramadan.
Peran saya
Saya memimpin pekerjaan di area Meta Ads, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Melco needed more than inexpensive WhatsApp conversations. The campaign had to attract corporate buyers with real purchasing intent while also capturing short seasonal windows such as Christmas and Ramadan.
Menentukan arah
I owned the Meta Ads acquisition strategy, CTWA funnel, Advantage+ and audience testing, creative testing direction, budget optimization, and commercial performance analysis.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Meta Ads, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
Across October 2025 to March 2026, the campaigns generated 1,029 messaging conversations from IDR 11.8M in ad spend. After qualification and follow-up, the campaign produced 152 qualified leads and more than IDR 251M in reported revenue, resulting in a 21.34× ROAS.
Bukti hasil:
- IDR 251M+ reported revenue
- 21.34× ROAS
- 152 qualified leads
- 1,029 WhatsApp conversations
