Safaruna Trip
IDR 200M+ attributed revenue and 300 to 500 qualified leads monthly
Ringkasan
Safaruna started as a personal Threads account promoting open trips to Kazakhstan. I helped turn that early demand into a brand, then narrowed the launch strategy to Central Asia instead of competing immediately in the more crowded Umrah market.
Tantangan
Safaruna was entering digital acquisition from zero for a premium, less familiar destination. The funnel had to create trust, educate the market, and convert interest into qualified inquiries.
Peran saya
Saya memimpin pekerjaan di area Meta Ads, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Safaruna was entering digital acquisition from zero for a premium, less familiar destination. The funnel had to create trust, educate the market, and convert interest into qualified inquiries.
Menentukan arah
I built a full-funnel system around destination storytelling, educational creative, social proof, and high-intent lead generation. Lead quality then guided each improvement to the acquisition model.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Meta Ads, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
I shaped the ads, social media direction, funnel, and CS training as one system. Within three months, it generated more than IDR 200M in attributed revenue and a repeatable flow of 300 to 500 qualified travel leads per month.
Bukti hasil:
- IDR 200M+ attributed revenue
- 300 to 500 qualified leads per month
- Acquisition system built from zero
