Tito Journey
A travel website that turns destination interest into a more useful trip conversation
Ringkasan
Tito Journey was designed as a travel conversion experience rather than a gallery of destinations.
Tantangan
Tito Journey needed to turn destination curiosity into qualified conversations. The website had to explain the trip, establish trust, and reduce the gap between browsing and asking for details.
Peran saya
Saya memimpin pekerjaan di area Content, UX, development, SEO/SEM, tracking, dari strategi sampai pengukuran.
Pendekatan
Memahami masalah
Saya memulai dari konteks bisnis, pengguna, dan hambatan utama. Tito Journey needed to turn destination curiosity into qualified conversations. The website had to explain the trip, establish trust, and reduce the gap between browsing and asking for details.
Menentukan arah
I structured the experience around destination discovery, package clarity, trust signals, and direct enquiry paths across mobile and desktop. The static implementation includes SEO metadata, destination filtering, reveal motion, a structured inquiry form, and a WhatsApp handoff that carries the traveler's destination, group context, and message into the conversation.
Eksekusi dan koordinasi
Saya menerjemahkan arah tersebut menjadi pekerjaan melalui Content, UX, development, SEO/SEM, tracking, lalu menjaga keputusan lintas fungsi tetap mengarah ke kebutuhan bisnis.
Mengukur dan memperbaiki
Progress ditinjau dari kualitas output, respons pengguna, dan dampak komersial. Temuan dari setiap siklus menjadi dasar untuk prioritas berikutnya.
Hasil yang bisa dilihat.
The website connects destination storytelling, package information, trust, and a form that turns visitor preferences into a prepared WhatsApp request for the travel team.
Bukti hasil:
- Destination-led information architecture with interactive filtering
- Inquiry form connected to a structured WhatsApp handoff
- SEO-ready static page with destination and travel-tailor content
- Responsive experience built for discovery before enquiry
