Papercorn
IDR 7.85B recorded sales with IDR 1.45B peak monthly sales
At a glance
Papercorn brought marketplace growth, paid media, and seasonal planning into one commercial system. I used product demand and revenue to guide campaign decisions and budget moves.
The challenge
Papercorn had strong seasonal demand, but each campaign window required fast decisions about which products and audiences deserved more budget.
My role
I owned the work across Meta Ads, CPAS, from direction to measurement.
The approach
Understand the problem
I started with the business context, user needs, and the main constraint. Papercorn had strong seasonal demand, but each campaign window required fast decisions about which products and audiences deserved more budget.
Set the direction
I read Shopee performance data, then combined CPAS with prospecting and retargeting. Budget followed the products with the clearest sales signal across Christmas, Chinese New Year, and Lebaran campaigns.
Execute and coordinate
I turned the direction into work across Meta Ads, CPAS and kept the cross-functional decisions tied to what the business needed next.
Measure and improve
Progress was reviewed through output quality, user response, and commercial impact. Each cycle produced evidence for the next priority.
The outcome
The work connected audience strategy, channel allocation, creative testing, and performance measurement across the customer journey. It contributed to IDR 7.85B in recorded omnichannel sales, with monthly sales reaching IDR 1.45B.
Evidence:
- IDR 7.85B recorded omnichannel sales
- IDR 1.45B peak monthly sales
