Work built around real business problems and carried through to something useful
A selection of work across growth, performance marketing, websites, and product delivery.
Growth and Performance Marketing
I connect media, funnels, creative, and measurement to the business decisions behind growth.
Papercorn
IDR 7.85B recorded sales with IDR 1.45B peak monthly salesMeta Ads · Marketplace GrowthSee project Melco Giftery
Turning Meta Ads into IDR 251M+ revenue across corporate gifting and seasonal hampersMeta Ads · B2B AcquisitionSee project Lodybert
IDR 30.7M attributed revenue from 163 attributed purchases at 4.06× blended ROASMeta Ads · CPASSee project 
LGS
IDR 100M+ in sales with up to 22.55× ROASTikTok Ads · E-commerce GrowthSee project 
Kampus Saham
IDR 410M conversion value from 82 qualified leads at 22.7× ROASMeta Ads · CTWA vs CTLPSee project Safaruna Trip
IDR 200M+ attributed revenue and 300 to 500 qualified leads monthlyMeta Ads · Travel AcquisitionSee project