LGS
IDR 100M+ in sales with up to 22.55× ROAS
At a glance
For LGS, TikTok Ads was used as a sales channel, not only an awareness layer. I compared product and audience signals across three campaigns during March 2024.
The challenge
LGS needed to understand which products, audiences, and creative angles could turn TikTok traffic into marketplace sales at scale.
My role
I owned the work across TikTok Ads, from direction to measurement.
The approach
Understand the problem
I started with the business context, user needs, and the main constraint. LGS needed to understand which products, audiences, and creative angles could turn TikTok traffic into marketplace sales at scale.
Set the direction
I structured three product-sales campaigns around different audience and creative hypotheses, then read CTR, CPC, ROAS, and product-level sales together to identify the strongest combinations.
Execute and coordinate
I turned the direction into work across TikTok Ads and kept the cross-functional decisions tied to what the business needed next.
Measure and improve
Progress was reviewed through output quality, user response, and commercial impact. Each cycle produced evidence for the next priority.
The outcome
The strongest campaign reached 22.55× ROAS, while the wider account generated more than IDR 100M in sales from IDR 7.06M in advertising spend. The learnings pointed to the role of offer framing, interactive creative, and product selection in driving marketplace demand.
Evidence:
- IDR 100M+ in sales
- IDR 7.06M advertising spend
- Up to 22.55× ROAS in the strongest campaign
