Safaruna Trip
IDR 200M+ attributed revenue and 300 to 500 qualified leads monthly
At a glance
Safaruna started as a personal Threads account promoting open trips to Kazakhstan. I helped turn that early demand into a brand, then narrowed the launch strategy to Central Asia instead of competing immediately in the more crowded Umrah market.
The challenge
Safaruna was entering digital acquisition from zero for a premium, less familiar destination. The funnel had to create trust, educate the market, and convert interest into qualified inquiries.
My role
I owned the work across Meta Ads, from direction to measurement.
The approach
Understand the problem
I started with the business context, user needs, and the main constraint. Safaruna was entering digital acquisition from zero for a premium, less familiar destination. The funnel had to create trust, educate the market, and convert interest into qualified inquiries.
Set the direction
I built a full-funnel system around destination storytelling, educational creative, social proof, and high-intent lead generation. Lead quality then guided each improvement to the acquisition model.
Execute and coordinate
I turned the direction into work across Meta Ads and kept the cross-functional decisions tied to what the business needed next.
Measure and improve
Progress was reviewed through output quality, user response, and commercial impact. Each cycle produced evidence for the next priority.
The outcome
I shaped the ads, social media direction, funnel, and CS training as one system. Within three months, it generated more than IDR 200M in attributed revenue and a repeatable flow of 300 to 500 qualified travel leads per month.
Evidence:
- IDR 200M+ attributed revenue
- 300 to 500 qualified leads per month
- Acquisition system built from zero
