Canooo
A responsive brand website that makes the offer easier to understand across every screen
At a glance
Canooo was approached as a conversion foundation, not only a visual refresh.
The challenge
Canooo needed a clear digital layer for explaining its offer and building enough confidence for visitors to take the next step across mobile and desktop.
My role
I owned the work across UX, design system, development, SEO/SEM, tracking, from direction to measurement.
The approach
Understand the problem
I started with the business context, user needs, and the main constraint. Canooo needed a clear digital layer for explaining its offer and building enough confidence for visitors to take the next step across mobile and desktop.
Set the direction
I developed a modular, responsive page system around message clarity, proof, and focused conversion points. The structure keeps the brand experience consistent while giving future campaigns and content a stronger destination.
Execute and coordinate
I turned the direction into work across UX, design system, development, SEO/SEM, tracking and kept the cross-functional decisions tied to what the business needed next.
Measure and improve
Progress was reviewed through output quality, user response, and commercial impact. Each cycle produced evidence for the next priority.
The outcome
The modular system makes the offer easier to understand, keeps the experience consistent across devices, and gives future SEO, SEM, and campaign traffic a more useful destination.
Evidence:
- Responsive CRO-ready brand experience
- SEO/SEM and tracking system implemented end to end
- Performance implementation scoring above 90 on key audits
